Case Study: Udemy streamlines global recruitment at scale with Ethnio

Udemy streamlines global recruitment with Ethnio and over 1 million invites

Udemy, a global online learning platform, needed to conduct a large-scale global segmentation study and faced the challenge of recruiting a massive sample of over one million users from its diverse, worldwide audience. A critical technical hurdle was the need to seamlessly link user survey responses with their platform engagement data. Udemy turned to its vendor, Ethnio, and its Pool panel management product to evaluate if it could handle this scaled recruitment and data integration.

Ethnio rapidly developed a new feature for its Pool product that allowed Udemy to pass unique identifiers through email links, successfully connecting user survey responses to platform data. This solution enabled Udemy to send over one million targeted email invites and efficiently distribute incentives. The project was a success, allowing Udemy to gather a robust sample for its global study and develop refreshed foundational insights, significantly amplifying its value to customers. Ethnio's responsive support and ability to reprioritize features were crucial to the project's success.

Udemy