Case Study: Turo streamlines participant management with Ethnio

Turo saves 4 hours per research study with Ethnio

Turo, a car sharing marketplace, faced challenges in managing its UX research participant recruitment and communication. Their previous tool was clunky, panel-focused, and lacked essential features like mass emailing, segmentation, and branded templates, leading to manual work and inefficiencies. This broken process prompted Turo's Lead UX Researcher, Ansaria Mohammed, to seek a new end-to-end solution from a vendor like Ethnio.

By implementing Ethnio's participant management platform, Turo centralized its operations with over 20 approved email templates, intuitive segmentation, and automated features. The solution saved an estimated four hours per research study, dramatically improving operational efficiency. This allowed the research team to spend less time on management and more time listening to participants, all while delivering a polished, branded experience.

Turo