Case Study: The Zebra improves research workflows and NPS insights with Ethnio

The Zebra emails thousands of respondents in minutes with Ethnio

The Zebra, a 500-employee insurance comparison company based in Austin, faced a challenge in managing its user research process. Their Director of Research needed to send email links, create surveys, and track respondents but found that using multiple tools was time-consuming and inefficient. The company, operating on a scrappy budget, sought a single solution that provided high value to also help implement an NPS indicator.

Ethnio provided a unified platform to upload, filter, and survey participants. Using Ethnio, The Zebra implemented a creative NPS survey with an emoji scale that increased response rates. This solution led to direct business and UX improvements, including the discovery of an issue with a carrier partner. The workflow provided faster insights to stakeholders and allowed the research team to manage thousands of respondents and sync opt-outs across tools efficiently.

The Zebra