Case Study: OLX scales localized UX research with Ethnio

OLX scales localized UX research with Ethnio and sends 130K+ participant emails

OLX, a global marketplace leader operating across multiple countries and brands, faced a challenge in scaling its UX research. Relying on external agencies for participant recruitment led to inconsistent quality and slow, frustrating processes for its teams. They needed a way to connect directly with their real users across different languages and regions to enable agile, customer-centric design. To solve this, OLX implemented Ethnio's research operations platform.

Using Ethnio, OLX established a centralized ResearchOps infrastructure that enabled them to intercept real users on their platforms and build segmented participant panels. This solution allowed them to recruit users in their local languages, manage incentives in local currencies, and ensure compliance. The results were significant, including recruiting 189 participants for studies, over 130,000 localized emails sent, and a drastic reduction in recruitment time, enabling same-day study launches. Ethnio provided the tools OLX needed to democratize research and gain real-time insights from its global user base.

OLX