Case Study: National Multiple Sclerosis Society achieves accessible, inclusive UX research with Ethnio

National Multiple Sclerosis Society launches accessible website in April 2024 with Ethnio

The National Multiple Sclerosis Society faced a challenge in conducting inclusive user research for its website redesign, as it needed to recruit and screen participants with Multiple Sclerosis who often rely on assistive technologies. Their existing tools were not fully accessible, making it difficult to engage the very audience they were designing for. To manage this process, they turned to Ethnio's research platform, specifically its Ethnio Pool service for building participant panels.

Ethnio provided a highly accessible and customizable screening tool that worked seamlessly with screen readers and other assistive devices, ensuring an inclusive participant experience. The vendor's dedicated customer support was crucial in implementing these improvements. Using Ethnio, the Society efficiently built its own research panel, streamlined its entire research operations, and successfully gathered vital insights that led to the launch of a new, fully accessible website in April 2024. Ethnio enabled the small UX team to scale its research efforts effectively.

National Multiple Sclerosis Society