Case Study: Duolingo maintains a global, on-brand participant incentives program with Ethnio

Duolingo scales global incentives across 600 employees with Ethnio

Duolingo, a language learning platform, faced challenges with its global user research incentives program. Their manual process of sending Amazon gift cards was inefficient for their finance team, provided poor reporting, and was often unusable for international participants. As the company grew, they needed a scalable solution from a vendor like Ethnio to manage research rewards effectively.

Ethnio provided a streamlined platform that automated the sending, tracking, and reporting of incentives to a global audience. The solution allowed Duolingo to fully customize all communications to maintain its strong brand identity and offer participants localized, hassle-free redemption options. As a result, the process became highly efficient and scalable, supporting the company's significant growth and providing the finance team with clear, reportable data.

Duolingo