Case Study: Alzheimer’s Society reduces participant recruitment time with Ethnio

Alzheimer’s Society reduces participant recruitment from weeks to minutes with Ethnio

Alzheimer’s Society, a leading UK support and research charity for those affected by dementia, faced significant challenges in recruiting participants for user research. Their target audience, people living with dementia and their carers, are geographically dispersed and have unpredictable schedules, making them difficult to reach through traditional databases. The process of contacting and screening a single participant was inefficient, often taking days or weeks, which hindered their ability to design better online healthcare tools and services.

Using Ethnio’s live site intercepts, the organization was able to directly invite, screen, and manage users in-the-moment. This solution reduced participant recruitment time from weeks to mere minutes, creating a self-sustaining pool of research participants. For Alzheimer’s Society, Ethnio exponentially decreased the opportunity cost of running research, provided greater willingness to validate hypotheses, and enabled the team to focus on designing resources instead of logistics.

Alzheimer’s Society