Case Study: San Francisco District Attorney Candidate wins a close election with Ethic Advertising Agency

San Francisco District Attorney Candidate wins by 1.66% with Ethic Advertising Agency

The customer, a San Francisco District Attorney candidate, needed a competitive edge during a tight political race. Ethic Advertising Agency was enlisted to provide digital advertising services, including display and digital video advertising, to help the candidate win the election.

Ethic Advertising Agency implemented a targeted programmatic campaign using geofencing, list targeting, and multilingual keyword and demographic targeting. This strategy included targeting voters' smartphones at polling locations on election day. The candidate won the election by a narrow margin of 1.66%, and the campaign tracked over 37,000 physical conversions of people entering voting areas.