Case Study: DePaul School For Hearing and Speech achieves over $101,000 in free Google AdWords with Ethic Advertising Agency

DePaul School For Hearing and Speech spends $101,141.42 in free AdWords with Ethic Advertising Agency

The DePaul School For Hearing and Speech, a nonprofit dedicated to teaching students with severe hearing loss, was aware of the Google Grants program but lacked the time and expertise to manage the complex application and optimization process. Ethic Advertising Agency was enlisted to help the school access this source of free advertising.

Ethic Advertising Agency managed the entire Google Grants application process and then optimized the campaign to maximize reach while adhering to Google's strict guidelines. Over 18 months, this solution generated over $101,000 in free AdWords spending. The results included a significant increase in website traffic, enrollment applications, and donations, with the campaign achieving over 23,000 clicks and 322,000 impressions. Ethic continues to manage the grant for the school.

DePaul School For Hearing and Speech