Case Study: ZSpeed Performance boosts Shopify conversions with Ethercycle

ZSpeed Performance boosts conversion rate by 133% with Ethercycle

ZSpeed Performance, a retailer of premium Nissan and Infiniti performance parts, faced challenges with its outdated and complex WooCommerce site. The platform was difficult to maintain and did not inspire customer confidence for their strictly online business. Owner George Sohoritis enlisted Ethercycle to migrate the store to Shopify and execute a complete redesign to create a better mobile-friendly shopping experience.

Ethercycle designed and developed a custom Shopify Online 2.0 theme focused on vehicle fitment, implemented a new search system, and thoroughly cleaned up the product catalog. They also set up automated checkout and browse abandonment emails using Shopify's built-in tools. The migration was a success, and in the two months after launch, ZSpeed saw a 100% increase in add-to-cart rate, a 195% increase in reached checkout rate, and a 133% increase in conversion rate. The abandonment emails also generated several sales per week.

ZSpeed Performance