Case Study: WheelWiz Streamlines Magento to Shopify Plus Migration with Ethercycle

WheelWiz migrates 131,000+ SKUs to Shopify Plus with Ethercycle

WheelWiz, a Canadian online wheel and tire retailer, faced significant challenges with their highly customized Magento platform, which was difficult to maintain and plagued with bugs. To achieve sustainable growth, they decided to migrate to Shopify Plus and hired Ethercycle for its expertise in handling large-scale migrations and automotive businesses.

Ethercycle successfully migrated WheelWiz's enormous catalog of over 131,000 SKUs to Shopify Plus and built a custom theme to improve user experience. Key integrations included a vehicle fitment selector and real-time inventory displays. The solution also automated manual processes using Shopify Flow and Scripts. The result was a smooth launch, a vastly improved and more efficient site operation, and positive customer feedback. Ethercycle's work enabled WheelWiz to handle higher customer inquiry volumes and provide more effective service.

WheelWiz