Case Study: Triple 60 boosts page views and revenue with Ethercycle’s custom Shopify rebrand

Triple 60 boosts revenue 109% in 30 days with Ethercycle

The customer, Triple 60, a manufacturer of premium carbon pool cue shafts and accessories, faced the challenge of rebranding from Whyte Carbon and required a new website to reflect its new identity and elevate the online shopping experience. They partnered with vendor Ethercycle to design and develop a custom Shopify theme that would modernize the site and match the high-end caliber of their products.

Ethercycle implemented a meticulously designed Shopify theme that integrated the new branding, created a clean and high-tech aesthetic, and improved site navigation with custom sections and seamless app integrations. The solution also included clear messaging about the rebrand and added trust elements to build customer confidence. Following the launch, Triple 60 saw a 173% increase in page views and a 109% increase in revenue within the first 30 days, providing a strong foundation for future growth. Ethercycle also provided valuable training videos, increasing the client's self-sufficiency.

Triple 60