Case Study: Tidewater Sandals increases conversion and sales with Ethercycle’s Shopify redesign

Tidewater Sandals boosts conversion rate 15% with Ethercycle

Tidewater Sandals, a long-established maker of affordable and comfortable flip-flops, faced the challenge of a website that failed to effectively communicate its unique brand personality and the comfort of its products. The company needed a redesign that would better tell its story and educate customers without disrupting its already strong conversion metrics. They enlisted the services of Ethercycle for a Shopify theme redesign.

Ethercycle developed a new playful, coastal-themed design with custom iconography and clear, scannable messaging to highlight Tidewater's ComfortWave Technology. The solution included an SEO metadata audit and a collaborative design process. As a result, within 30 days of launch, Tidewater saw a 15% increase in conversion rate, a 10% increase in gross sales, and a 6% increase in sessions, with Ethercycle successfully meeting all project goals.

Tidewater Sandals