Case Study: The Contract Shop boosts conversion rates with Ethercycle’s custom Shopify theme

The Contract Shop boosts BFCM conversion 66.3% with Ethercycle

The Contract Shop®, a business selling legal templates and courses for entrepreneurs, faced a challenge as its generic Shopify theme no longer reflected its evolving brand. Founder Christina Scalera wanted a custom-designed site to provide a more professional and unique experience that would be difficult for competitors to copy. They hired vendor Ethercycle to develop a new custom Shopify theme.

Ethercycle built a meticulous custom theme that perfectly executed the client's new design, including creating a mobile-optimized experience. The project was managed with efficient communication and launched smoothly ahead of Black Friday. The results were significant: a 66.3% year-over-year increase in BFCM conversion rate, a 19% increase in November revenue reaching over $112,800, and a sustained overall conversion rate increase from 1-2% to 3%.

The Contract Shop®