Case Study: oVertone Haircare boosts profitability and site performance with Ethercycle's Shopify replatform

oVertone Haircare cuts site load time in half with Ethercycle

oVertone Haircare, a direct-to-consumer eCommerce brand, was operating a custom-built headless Shopify site. This complex setup required developer involvement for even the smallest updates, costing $3 million annually and hindering the company's profitability. To streamline operations and gain the ability to pivot quickly, oVertone engaged Ethercycle to replatform their store onto a native Shopify solution within a strict 60-day timeframe.

Ethercycle designed and developed a highly-customized Shopify theme, empowering the oVertone marketing team to make site changes without developers. The new site launched on time with no downtime and immediately cut load time in half. Key metrics improved, including a 103% increase in pages per session. This transition, executed by Ethercycle, helped oVertone drastically reduce technical costs and become profitable within three months of acquisition.

oVertone Haircare