Case Study: Montana Knife Company boosts sales and UX with Ethercycle's Shopify 2.0 redesign

Montana Knife Company boosts cross-sells by 10% with Ethercycle

Montana Knife Company, a premium US-based knife maker, faced the challenge of upgrading its Shopify 1.0 site to a more premium and friction-free shopping experience to support its rapid growth. They enlisted the vendor Ethercycle to design and develop a custom Shopify Online Store 2.0 theme that would better reflect their high-end products and improve usability.

Ethercycle implemented a customized theme with improved navigation, mobile experience, and product filtering. They utilized metafields for dynamic content and integrated key apps like Rebuy for cross-sells. This solution led to a nearly 10% increase in cross-sell acceptance rates, a substantial growth in their email list, and a significant revenue increase, with November 2023 becoming their biggest sales month. Montana Knife Company reported that the new site inspires confidence in customers and partners alike.

Montana Knife Company