Case Study: King Kong Apparel boosts AOV and multi-item orders with Ethercycle's custom Shopify theme

King Kong Apparel boosts AOV 20-30% with Ethercycle

King Kong Apparel, a high-end gym bag brand, faced challenges with an inefficient and clunky Shopify website built on years of patches. Their outdated site had slow load times and relied on poorly integrated third-party apps for upselling, which created a friction-filled customer experience and hindered their goal of increasing average order value. They partnered with the vendor Ethercycle for a custom theme design and development to create a cohesive, modern solution.

Ethercycle designed and developed a custom Shopify theme with an integrated upselling experience, a custom bundling feature, and advanced product visualization tools like 3D and AR. The solution led to a seamless customer experience and significant measurable improvements: a 14% increase in year-over-year revenue within one month, a 20-30% increase in average order value, and a more than 200% increase in multi-item orders. The results provided by Ethercycle were critical for King Kong Apparel's growth in the face of rising advertising costs.

King Kong Apparel