Case Study: Hoonigan achieves 30% YoY sales growth with Ethercycle and Shopify Plus

Hoonigan boosts sales 30% YoY with Ethercycle

Hoonigan, an automotive lifestyle brand, was experiencing rapid growth but found its previous ecommerce platform overly complex and unable to scale. They partnered with Ethercycle to migrate to Shopify Plus, seeking a more agile and sophisticated solution.

Ethercycle implemented a custom Shopify Plus theme for Hoonigan, optimized for performance and integrated with their ERP system. This solution provided Hoonigan with easy-to-update pages and native marketing tools. As a result, Hoonigan saw a 30% increase in sales YoY, a 45% increase in conversion rate, and a 40% increase in average order value.

Hoonigan