Case Study: Asutra Elevates Mobile Shopping Experience with Ethercycle

Asutra boosts conversion 94% with Ethercycle

Asutra, a Chicago-based company selling natural self-care products, needed to overhaul its Shopify website to modernize the customer experience, particularly on mobile devices, and create a more streamlined shopping journey to reduce lost traffic. They partnered with vendor Ethercycle for custom theme development to execute this redesign.

Ethercycle developed a highly customized Shopify Online Store 2.0 theme for Asutra, focusing on a mobile-friendly layout, integrated multimedia content, and a sticky add-to-cart feature. The solution led to significant immediate improvements, including a 168% year-over-year increase in add-to-cart rate, a 171% increase in reached checkout rate, and a 94% increase in conversion rate. Ethercycle also built a flexible backend, empowering the Asutra team to easily manage future site updates themselves.

Asutra