Case Study: Advanced Fiberglass Concepts improves shopping and launches pre-orders with Ethercycle

Advanced Fiberglass Concepts launches pre-orders a month early with Ethercycle

Advanced Fiberglass Concepts, a family-owned manufacturer of high-quality fiberglass automotive parts, needed a more powerful and professional-looking Shopify site. They also wanted the ability to add a B2B portal. Owner John Gerwatosky was connected to vendor Ethercycle through a Shopify Plus recommendation to undertake this redesign.

Ethercycle designed and built a completely custom Shopify theme to improve the shopping experience. Key features included a "shop by vehicle" selector to confirm fitment, redesigned product pages with a sub-navigation menu, and custom forms to streamline customer communications. The solution helped successfully launch pre-orders for a new high-value product, reduced time spent managing customer inquiries, and gave customers more confidence to purchase. Ethercycle delivered a project that met the client's vision with a flat fee structure, leading to plans for future collaborations.

Advanced Fiberglass Concepts