Case Study: Adam’s Polishes boosts site speed and conversions with Ethercycle’s Shopify Online Store 2.0 upgrade

Adam’s Polishes boosts add-to-cart rate 14% with Ethercycle

Adam’s Polishes, a major seller of automotive detailing products, faced challenges with their Shopify store including slow load times, a cumbersome third-party search app, and a lack of quick-shop functionality. They partnered with Ethercycle to upgrade their site to a Shopify Online Store 2.0 theme without negatively impacting their strong SEO performance.

Ethercycle designed and developed a custom theme that utilized more of Shopify's native features, implemented Shopify's Search & Discovery app, and reorganized the site navigation. The solution dramatically improved site speed from 5.5 seconds to 1.4 seconds. In the two months post-launch, Adam’s Polishes saw a 14% increase in add-to-cart rate, a 14% increase in total orders, and a 9% increase in sessions converted, all while maintaining their SEO ranking.

Adam’s Polishes