Case Study: Abstract Ocean boosts AOV and improves mobile shopping with Ethercycle's custom Shopify 2.0 theme

Abstract Ocean boosts AOV 6% with Ethercycle's Shopify 2.0 upgrade

Abstract Ocean, a family-owned business designing accessories for Tesla and Rivian vehicles, needed to upgrade its online store from an outdated Shopify 1.0 theme. The challenges included improving mobile experience, integrating new Shopify features, and helping customers easily filter a growing SKU count to find correct vehicle fitments. They partnered with vendor Ethercycle for a custom Shopify 2.0 theme design and development project.

Ethercycle designed and developed a streamlined, mobile-optimized theme and implemented key solutions like a year-make-model vehicle selector app and improved product page layouts. This made it easier for customers to confidently find the right products, reducing likely returns. After launch, Abstract Ocean saw a 6% increase in average order value during a four-month period, along with faster page loads and greater internal editing flexibility on Shopify 2.0.

Abstract Ocean