Case Study: WWF UK inspires sustainable behaviour change with Etch

WWF UK validates a behaviour-changing app in a 1-week Design Sprint with Etch

WWF UK, a leading conservation organization, engaged the vendor Etch to develop a digital activation for their Earth Hour campaign. Their challenge was to reach more people, drive deeper engagement, and inspire action to make sustainable living a cultural norm, while better leveraging digital channels and smartphones to connect with their audience.

Etch ran a Design Sprint with the WWF UK team to rapidly ideate, design, and validate a concept for a challenge-based app. The solution was a high-fidelity prototype that was well-received in user tests, with participants understanding the app's purpose and expressing high trust in the WWF brand. The sprint provided WWF with real user feedback, a product backlog, and team alignment, which reduced risk and provided a foundation for the project's next phase.

WWF UK