Case Study: The Swan Hotel increases direct bookings and traffic with Etch

The Swan Hotel boosts traffic 91.37% with Etch

The Swan Hotel faced the challenge of decreasing its reliance on online travel agents (OTAs) and attracting a new generation of customers by portraying its unique boutique and family-friendly atmosphere. The vendor Etch was engaged to address these challenges using its PROSPER framework to create a strategy and marketing plan.

Etch implemented a content-first marketing approach, merging two websites into one and optimizing it for search engines. The solution included paid social media advertising and paid search campaigns. This strategy resulted in a 91.37% year-on-year increase in website traffic, a 29.25% increase in average session duration, and an 84.22% increase in pages per session. Etch also delivered a 1,160% return on investment for the hotel's paid social campaigns.

The Swan Hotel