Case Study: The Point achieves a 220% increase in online bookings with Etch

The Point boosts online bookings 220% with Etch

The Point, a performing arts venue, faced significant challenges with its online booking system, leading to frequent customer complaints. They partnered with vendor Etch to rebuild their website and integrate a new box office system, Spektrix, aiming to improve the customer experience and gain better marketing analytics capabilities.

Etch implemented a new CMS platform that seamlessly integrated the Spektrix API, creating a smooth path to purchase. The solution was highly successful, resulting in a 220% increase in online bookings and growing the customer database by over 12,000 new contacts. Online sales rose from 20% to 43% over three years, and customer complaints about booking dropped to nearly zero. The work by Etch successfully transformed the venue's digital ticketing.

The Point