Case Study: The Point achieves a 220% increase in online bookings with Etch

The Point boosts online bookings 220% with Etch

The Point, a performing arts venue, faced significant challenges with its online booking system, leading to frequent customer complaints. They partnered with vendor Etch to rebuild their website and integrate a new box office system, Spektrix, aiming to improve the customer experience and gain better marketing analytics capabilities.

Etch implemented a new CMS platform that seamlessly integrated the Spektrix API, creating a smooth path to purchase. The solution was highly successful, resulting in a 220% increase in online bookings and growing the customer database by over 12,000 new contacts. Online sales rose from 20% to 43% over three years, and customer complaints about booking dropped to nearly zero. The work by Etch successfully transformed the venue's digital ticketing.

The Point

Eleanor Russell

Communications, Engagement and Marketing Specialist