Case Study: THE PIG sells out Smoked & Uncut festivals with Etch

THE PIG sells out four festivals and drives £62,000 in ticket revenue with Etch

The PIG, a hotel group running the Smoked and Uncut festival series, faced the challenge of selling out all event tickets on a relatively small marketing budget. They partnered with the digital marketing vendor Etch to develop and execute a multi-channel advertising strategy to meet their business objectives.

Etch implemented a strategy utilizing the hotel's customer data for segmented paid search, display, and social media marketing, alongside email campaigns. This approach built awareness and enabled targeted remarketing. As a result, Etch generated £62,000 in ticket revenue and achieved a complete sell-out for all four festivals, accomplishing this on a total budget of just £6,000.

THE PIG