Case Study: THE PIG achieves 4,500% ROI with Etch

THE PIG drives 4,500% ROI with Etch

The Pig, a country hotel and restaurant group, sought to boost room and restaurant bookings during its traditionally quieter months of January and February. Their key challenge was to achieve at least 25% growth in both mid-week room occupancy and restaurant lunch covers. They partnered with the digital marketing and strategy firm Etch to address this.

Etch implemented a customer-centric campaign called "A simple thank you from THE PIG," which leveraged the hotel group's customer database. Using a blend of paid search, display and social advertising, and email marketing with tactics like remarketing, Etch targeted both past and new customers. The campaign drove online bookings, resulting in a 4,500% return on investment and £280,000 in directly attributable revenue. Etch delivered a 27% uplift in restaurant covers and a 50% uplift in room nights booked.

THE PIG