Case Study: THE PIG achieves higher engagement and bookings with Etch

THE PIG boosts look-to-book conversion 21% with Etch

The Pig, a restaurant with rooms, faced the challenge of an overly transactional website that failed to reflect its unique brand identity and emotional connection with guests. Rapid growth had outpaced its understanding of its audience. Etch was engaged to help rebuild the digital guest journey as part of a wider brand evolution and digital transformation.

Etch implemented a mixed-method user research programme to shape a new content strategy and visual design. The solution moved the website from a transactional platform to an emotive, experience-led journey focused on storytelling. Following the launch, Etch delivered a 21% uplift in look-to-book conversion, an 18% increase in engagement time, and conversion uplifts across all booking journeys.

THE PIG