Case Study: THE PIG boosts direct bookings and guest experience with Etch

THE PIG boosts direct bookings and sustains over 3% conversion with Etch

The customer, THE PIG, is a distinctive "restaurant with rooms" hotel group that faced the challenge of creating a seamless online booking experience that would allow guests to simultaneously reserve both rooms and restaurant tables. To grow online revenue and reduce reliance on third-party agencies, they partnered with the vendor Etch to build a new digital booking capability.

Etch implemented a solution by creating a first-of-its-kind integrated booking journey, connecting multiple booking engine APIs to provide a seamless experience. This allowed The Pig to exceed growth targets, drastically reduce reliance on online travel agencies, and sustain an industry-leading online conversion rate of over 3%. The solution also ensured high guest satisfaction by enabling the complete booking of the full experience.

THE PIG