Case Study: Supermassive Games boosts recruitment engagement with Etch’s interactive careers video

Supermassive Games boosts traffic 50% with Etch

Supermassive Games, a video game development studio, faced the significant challenge of attracting top talent in a competitive industry. They partnered with vendor Etch to create an interactive recruitment experience that would showcase their studio culture and available roles, moving beyond a standard hiring page.

Etch developed an interactive video playback component for the Supermassive Games website, allowing potential recruits to explore a branching narrative and choose their own pathways through the content. This solution from Etch resulted in a 50% increase in traffic to the careers page and an increased average time spent on the page, successfully creating a standout recruitment hook.

Supermassive Games