Case Study: Sumo Digital boosts recruitment and studio presence with Etch Play

Sumo Digital improves application volume and quality with Etch

Sumo Digital, a global network of game studios, faced significant recruitment challenges while pursuing an aggressive growth agenda. They engaged Etch to help develop an effective online presence strategy to support their expansive portfolio of studios and maximize their recruitment potential using Etch's services.

Etch implemented a solution using their PlayCMS platform, a content management system designed specifically for games studios. This system allowed Sumo Digital to house dozens of unique studio websites under one roof while running targeted paid media campaigns. As a result, Etch helped Sumo Digital achieve a clear and measurable improvement in both the volume and quality of job applications, supporting their long-term growth goals.

Sumo Digital