Case Study: Splash Damage achieves a high-impact Transformers: Reactivate game launch with Etch Play

Splash Damage launches Transformers: Reactivate for 103 million viewers with Etch

The customer, Splash Damage, faced the challenge of announcing their new game, Transformers: Reactivate, at The Game Awards. They needed a high-performance website that could launch simultaneously with the reveal, handle an immense influx of traffic from millions of viewers, and effectively capture newsletter signups. Vendor Etch used their PlayCMS platform to address this.

Etch built a bespoke website on their PlayCMS framework that launched precisely on time during the event. The solution remained stable under huge traffic, successfully delivering thousands of trailer views and, most critically, thousands of newsletter signups. This provided Splash Damage with clear metrics showing the game's resonance with players.

Splash Damage