Case Study: Snappy Snaps drives footfall and sales with Etch

Snappy Snaps drives 56,371 store visits with Etch

The customer, Snappy Snaps, faced the challenge of driving online sales and footfall into its 120 stores during the competitive Christmas period. Historically reliant on traditional advertising, its franchise owners had never utilized digital marketing. Snappy Snaps partnered with vendor Etch to introduce digital campaigns and compete for seasonal sales.

Etch implemented a nationwide campaign called #ThrowbackXmas, which included organic content, paid search, social activity, and influencer partnerships. The solution successfully educated and gained buy-in from the store owners. The campaign generated significant results for Snappy Snaps, including over £889k in offline store revenue, 56k store visits, and 1.8 million in brand reach.

Snappy Snaps