Case Study: PLAION achieves faster, scalable digital growth with Etch

PLAION launches new websites in weeks with Etch

PLAION, a global entertainment company with a portfolio of major gaming franchises, faced a challenge with its fragmented digital estate. Each brand operated its own website on different platforms, leading to duplicated efforts, escalating costs, and slow delivery times. This complexity was a strategic concern that hindered growth, prompting PLAION to partner with Etch for a solution.

Etch worked as a strategic delivery partner to consolidate over five separate websites into a central, scalable ecosystem using Umbraco CMS. The solution, delivered through the EtchElevate™ process, reduced duplication and enabled content teams to launch new sites in weeks instead of months. This significantly cut operational costs, accelerated time to market, and provided a consistent, professional experience for customers while allowing each franchise to maintain its unique brand identity.

PLAION