Case Study: Mind creates a scalable peer support platform with Etch

MIND cuts cost per active user 130% with Etch

The customer, Mind, a mental health charity, faced the challenge of scaling its digital services to meet increasing demand for high-quality peer support. Their two existing digital communities were inadequate and could not be expanded further. Mind partnered with vendor Etch to create a new, re-platformed online community that would be scalable and provide a more personalized experience for its users.

Etch implemented the solution using a co-creative, user-focused approach, heavily involving Mind's audience and internal teams throughout the research and design process. This included a BETA launch to gather feedback and allow the community to help shape the final product. The collaboration with Etch resulted in a projected 130% reduction in cost per active user and a 178% increase in active users from 2019 to 2022, creating a more financially sustainable platform for Mind to scale its reach and impact.

MIND