Case Study: LCP doubles web traffic with Etch's digital transformation

LCP doubles web traffic with Etch

LCP, a consultancy firm that had expanded beyond its traditional pensions focus, faced the challenge of a digital presence that no longer reflected its broad expertise in investments, insurance, and new sectors. Their outdated platform lacked the flexibility to showcase their full service portfolio or establish thought leadership in new markets. To address this, LCP partnered with vendor Etch for a comprehensive digital transformation.

Etch implemented a future-ready solution built on Umbraco, featuring sophisticated content architecture, multi-region functionality, and personalization tools. This strategic partnership delivered exceptional results, including a 100% increase in web traffic, an 18% improvement in engagement rates, and 60% longer interaction times. The new platform provided LCP with a scalable digital asset that enhanced its market position and effectively showcased its expanded capabilities.

LCP