Case Study: Land Rover achieves a human-tested UX prototype for the Outdoor Phone launch with Etch

Land Rover launches the outdoor phone in 2 weeks with Etch

Land Rover, through its partners Brandwave and Bullitt Group, faced the challenge of launching and defining a new product category: the outdoor phone. They needed to design the user experience for the launch website and understand how to better serve user needs across marketing and retail channels. Vendor Etch was brought in to apply its UX design expertise to answer these critical questions within a tight, two-week timeframe.

Etch implemented a tailored Design Sprint methodology to rapidly prototype and test the website's UX. The solution delivered a human-tested clickable prototype, a sitemap, and a prioritized product backlog for the client's team. The process provided valuable user feedback that de-risked the launch and established a new, efficient way of working, leading Brandwave to return to Etch for a second project.

Land Rover