Case Study: Hello Games boosts No Man’s Sky Twitch engagement with Etch

Hello Games drives 3,400% more Twitch views in 5 days with Etch

The customer, Hello Games, sought to grow the streaming community for their game, No Man's Sky, on Twitch. Their challenge was that viewership on the platform was not aligned with the game's otherwise highly engaged player base. Vendor Etch supported them by implementing a Twitch Drops campaign to offer in-game rewards for watching streams.

Etch built a dedicated website to facilitate the Twitch Drops campaign, allowing users to link their accounts and claim rewards. This solution, supported by social media and streamer coordination, drove a 3,400% increase in hours viewed on Twitch, with over one million hours of the game watched in the first five days. The campaign was a major success for Hello Games, significantly expanding player engagement.

Hello Games