Case Study: Equiniti unifies its digital presence and content strategy with Etch

Equiniti saves £300,000 in site launch costs with Etch

Equiniti, a UK leader in financial and regulatory technology services, faced the challenge of consolidating over 20 disparate websites and CMS systems to create a cohesive digital presence and align its marketing strategy. They engaged vendor Etch to centralize their digital ecosystem and develop a unified content marketing approach to better serve their diverse user base.

Etch addressed this by creating a responsive, modular design system and consolidating the websites onto the Umbraco CMS platform. This solution provided a flexible, scalable foundation and a strategic content plan. The results for Equiniti included cost savings exceeding £300,000 in launch costs, annual savings of £75,000, and significantly increased efficiency in managing digital assets, all while enhancing the customer experience and unifying the brand's voice.

Equiniti