Case Study: Equiniti achieves a customer-focused group-wide digital strategy with Etch

Equiniti creates a group-wide digital strategy with Etch for 36m people across 120 countries

Equiniti, a major financial technology and administration provider, faced a challenge after a period of rapid growth through acquisitions. Their marketing activities had become decentralized and spread across many different business units, making it difficult to align their digital and business strategies. The company commissioned Etch to help create a unified, user-focused digital and content marketing strategy.

Etch implemented a comprehensive solution beginning with intensive research and collaborative workshops to instill a customer-centric approach. They delivered a new digital strategy vision, a technical roadmap, a 3-year editorial plan, and campaign ideas for the next few years. The vendor trained Equiniti's internal teams on the new processes and provided frameworks for ongoing editorial planning. As a result, Equiniti fully embraced the new strategy and is implementing it into a 3-year action plan, with the benefits of a more strategic, group-wide approach already being seen as they begin execution.

Equiniti