Case Study: Eastleigh Borough Council improves customer experience and accessibility with Etch

Eastleigh Borough Council improves bounce rate by 8% with Etch

Eastleigh Borough Council faced the challenge of modernizing its website to prioritize customer experience for its 130,000 residents. With low user enthusiasm for completing tasks and a need for strong integrations and visual design, the council partnered with Etch to create a site that was simple to use and maintain.

Etch implemented a user-centered solution, conducting extensive research and iterative testing to build a new site in just over four months. The project included SEO consultancy, creative design, and development work integrated with systems like Salesforce. The results included positive feedback from both staff and users, a 5% decrease in pages visited and time on site, and an 8% drop in bounce rate, demonstrating users found content faster.

Eastleigh Borough Council