Case Study: Atta boosts membership engagement and growth with Etch

Atta grows membership by 13% with Etch

Atta, a member-driven trade association promoting tourism to Africa, came to Etch with the challenge of upgrading its outdated website. The existing technology was failing to support their goals of improving member engagement and growing their membership base. They needed a solution that would improve self-service for members, decrease administrative time, and provide a more intuitive content management system.

Etch implemented a new content-focused website using the Umbraco CMS, which was integrated with best-in-class third-party services including Mailchimp, Eventbrite, and the Wild Apricot CRM. The solution provided by Etch led to significant measurable impacts: membership grew by over 13% in less than a year, and internal workflow changes freed up over 50% of the association's administrative time. This allowed Atta to work more strategically and resulted in greatly increased member engagement, loyalty, and retention.

Atta