Case Study: CPG.IO scales multi-channel ecommerce and protects brand equity with Etail Solutions

More than a 3PL Creating Business Partnerships

CPG.IO, a hybrid 3PL and marketing partner for grocery and dry goods brands, needed to help consumer packaged goods marketers regain control of online merchandising and scale multi‑channel ecommerce with direct‑to‑consumer fulfillment, listing optimization and analytics. To solve that challenge they implemented the Etail Solutions platform to provide D2C fulfillment, multi‑channel listing management, bundling/kitting capabilities and enhanced reporting.

Using Etail Solutions, CPG.IO quickly expanded distribution to dozens of marketplaces and integrated brand sites while protecting brand equity and optimizing listings; today they serve more than 300 brands (including SC Johnson, Kraft, Heinz and Nestle), distribute over 150,000 items and maintain ~5,000 high‑velocity SKUs, with improved analytics and faster fulfillment through the Etail 3PL Fulfillment Network.

CPG.IO

John Holby

Chief Executive Officer