Case Study: Basra Center boosts sales conversion with Etail Grocer's integrated grocery hyper-market solution

Basra Center - Customer Case Study

The customer, Basra Center, a Middle Eastern grocery retailer, required a fully integrated online and offline solution to manage its multi-channel operations. Its challenges included creating a unique, location-aware storefront, synchronizing real-time stock across channels, and streamlining its order fulfillment and last-mile delivery processes to improve operational efficiency. Etail Grocer provided their comprehensive grocery hyper-market platform to address these needs.

Etail Grocer delivered an end-to-end solution featuring a web store, mobile apps for shoppers, a warehouse picking app, and an automated last-mile delivery application. This integrated system provided real-time stock visibility, omnichannel order processing, and delivery route optimization. The implementation resulted in significant performance gains for Basra Center, including a 58% increase in sales conversion rate, a 53% boost in productivity, and a 62% improvement in average delivery speed.

Basra Center