Case Study: Unleashed Brands levels up its franchise conference with ETA Creative Event Producers

Unleashed Brands brings 750 attendees together with ETA Creative Event Producers

The customer, Unleashed Brands, sought to elevate their annual franchisee conference, UBCON, to a new level of engagement and cohesion for their nearly one thousand attendees. They challenged their event partner, ETA Creative Event Producers, to push creative boundaries and deliver a uniquely immersive experience that would unify their diverse brands.

ETA Creative Event Producers implemented a full-service solution, providing strategic planning, creative theme development, and comprehensive production services. They created a cohesive, multi-sensory event with custom graphics, original music, and a large-scale LED wall, successfully executing a complex conference across two hotel properties. The results were a highly impactful event that exceeded expectations, allowing the Unleashed Brands leadership to relax and enjoy the conference while franchisees reconnected with their purpose.

Unleashed Brands