Case Study: e2open creates a standout conference experience with ETA Creative Event Producers

e2open elevates Connect for 200+ attendees with ETA Creative Event Producers

The customer, e2open, a provider of cloud-based supply chain software, faced the challenge of creating a cohesive and electrifying event experience for its annual e2open Connect user conference. They partnered with ETA Creative Event Producers to streamline planning and enhance production for the 200+ attendee event, ensuring a show that would both educate and retain customers.

ETA implemented a comprehensive solution that included strategic environmental design, the use of haze to heighten anticipation, and the production of near real-time video recaps. The results were a flawlessly executed event that transformed a regular meeting into a full-blown show. The client reported that ETA functioned as a seamless extension of their own team, taking significant weight off their plate and thinking of details they hadn't considered, which delighted the e2open leadership.

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