Case Study: Virtue Advice builds a warm, independent brand with ET Collective

Virtue Advice earns fantastic client feedback with ET Collective rebrand

ET Collective partnered with Virtue Advice, a financial advice company previously known as MLC Advice Randwick. The challenge was to rebrand the established firm as a distinctly local and independent business, aiming to provide clients with the financial confidence to live life to the fullest.

The solution from ET Collective involved creating a new brand strategy, name, and identity centered on human connection. They developed a warm and welcoming visual identity for Virtue Advice, incorporating local aerial photography and a logo symbolizing life's journey. The vendor, ET Collective, delivered a rebrand that was met with fantastic feedback from clients and the community, which the client director described as an absolute success.

Virtue Advice