Case Study: Crescent Capital Partners builds a more contemporary brand with ET Collective

Crescent Capital Partners manages over $4.5 billion with ET Collective

The customer, Crescent Capital Partners, is a successful Australian private equity firm that needed to evolve its brand to better connect with a new generation of local private wealth investors. They engaged the vendor, ET Collective, for a branding service to refine their identity and make it more relevant and engaging for this new audience.

ET Collective developed a new brand idea, "Value Maximisers," and created a confident, contemporary identity centered on a minimalist ripple mark symbol. This solution reflected the firm's expertise and momentum, anchoring the brand in Australia with striking aerial photography. The vendor successfully transformed the brand, as highly praised by the client's Investor Relations Director, to signal Crescent's commitment to creating value across generations.

Crescent Capital Partners