Case Study: Seagate scales global DTC ecommerce with ESW

Seagate boosts AOV 55% with ESW

Seagate, a pioneer in data storage, sought to grow its new direct-to-consumer ecommerce channel globally. The challenge involved scaling beyond its mature OEM business to navigate country-specific complexity, compliance, and operational burdens without straining internal resources. For this, Seagate partnered with vendor ESW to implement a global ecommerce platform.

The solution ESW provided included a managed global platform with localized checkout and compliance management. This absorbed operational complexity and allowed Seagate to activate new markets rapidly. The results included a 55% increase in average order value and an 18% higher checkout conversion rate than the industry average, transforming the Seagate Store into a scalable global growth engine.

Seagate