Case Study: Damiani achieves global luxury ecommerce growth with ESW

Damiani boosts checkout conversion 17.4% with ESW

Damiani, an Italian luxury goods group, required a trusted partner to support its global direct-to-consumer ecommerce expansion. The challenge involved managing the complexities of cross-border retail, including localized customer experiences, international payment compliance, and logistics, to accelerate growth in markets worldwide. Damiani turned to vendor ESW for its cross-border expertise.

The solution implemented by ESW was a comprehensive partnership, providing localized checkout and payments in over 140 currencies, global logistics management, and an omnichannel strategy. This allowed ESW to support Damiani's expansion into 36 markets. The results included a 17.5% year-over-year order growth and a 17.4% increase in checkout conversion, successfully scaling Damiani's luxury ecommerce presence globally.

Damiani